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Market AnalysisUpdated March 2026

McLennan County, TX — Market Snapshot

Real estate market data for McLennan County, Texas. Census demographics, rental trends, and economic indicators for investors and developers.

Population

263,608

ACS 2023

Median Household Income

$69,448

ACS 2023

Renter-Occupied

39%

ACS 2023

Median Rent

$1,107/mo

ACS 2023

Source: U.S. Census Bureau, American Community Survey 2023

Population & Income Profile

Age Distribution

Under 19
28.4%
Ages 20–29
16.8%
Ages 30–39
12.5%
Ages 40–49
10.9%
Ages 50–59
10.8%
Ages 60–69
10.5%
Over 70
10.1%

Household Income Distribution

Under $30K
24.0%
$30K–$50K
16.0%
$50K–$75K
00.0%
$75K–$100K
00.0%
$100K–$150K
00.0%
Above $150K
00.0%

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Source: U.S. Census Bureau, American Community Survey 2023

Housing Affordability

Affordability Label

Affordable (3-4x)

ACS 2023

Price-to-Income Ratio

4.9x

Redfin SFR ÷ FRED Per Capita Income
Very Affordable (<3x)Moderate (3–5x)Expensive (5–7x)Very Expensive (>7x)
4.9x

At 4.9x price-to-income, McLennan County sits in the moderate affordability range.

Affordability label: U.S. Census Bureau ACS 2023. Price-to-income: Redfin median sale price (SFR, Dec 2025) ÷ FRED per capita personal income (Q4 2025).

Housing Market Overview

Median Home Value
$280,000
Median Gross Rent
$1,107/mo
Homeownership Rate
61%
Typical Monthly Housing Cost(owner-occupied w/ mortgage)
$1,163/mo
Median Annual Property Tax(ACS estimate)
$3,539
Vacancy Rate
Dashboard

Source: U.S. Census Bureau, ACS 2023. Monthly Housing Cost: ACS B25105. Property Tax: ACS B25103.

Home Price Index

McLennan County HPI

318.4

FRED Q4 2025

Since 2020

+48.7%

vs. 2020 baseline

McLennan County home values have appreciated 48.7% since 2020, trailing the Texas statewide average of 51.3%.

Source: Federal Reserve Economic Data (FRED) — FHFA House Price Index. Updated Q4 2025.

Investment Analysis

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Market Tier

Bawa Score: 83 / 100

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Economic Indicators

Unemployment Rate
3.6%
Per Capita Personal Income
$56,851
Labor Force
129,237
GDP
$15B
Building Permits
1,046

▼ −12.9% since 2020

State Overview

State Tax Revenue (quarterly)millions USD, not seasonally adjusted
$20.6B
State Home Price Index
527.9
State GDP
$2.8T

Source: Federal Reserve Economic Data (FRED). Updated Q4 2025.

Nearby Markets

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