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Market AnalysisUpdated March 2026

Cobb County, GA — Market Snapshot

Real estate market data for Cobb County, Georgia. Census demographics, rental trends, and economic indicators for investors and developers.

Population

769,152

ACS 2023

Median Household Income

$109,732

ACS 2023

Renter-Occupied

33%

ACS 2023

Median Rent

$1,658/mo

ACS 2023

Source: U.S. Census Bureau, American Community Survey 2023

Population & Income Profile

Age Distribution

Under 19
25.5%
Ages 20–29
13.6%
Ages 30–39
14.7%
Ages 40–49
13.8%
Ages 50–59
13.4%
Ages 60–69
10.5%
Over 70
8.6%

Household Income Distribution

Under $30K
12.0%
$30K–$50K
11.0%
$50K–$75K
00.0%
$75K–$100K
00.0%
$100K–$150K
00.0%
Above $150K
00.0%

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Source: U.S. Census Bureau, American Community Survey 2023

Housing Affordability

Affordability Label

Affordable (3-4x)

ACS 2023

Price-to-Income Ratio

5.7x

Redfin SFR ÷ FRED Per Capita Income
Very Affordable (<3x)Moderate (3–5x)Expensive (5–7x)Very Expensive (>7x)
5.7x

At 5.7x price-to-income, median home prices in Cobb County are elevated relative to income.

Affordability label: U.S. Census Bureau ACS 2023. Price-to-income: Redfin median sale price (SFR, Dec 2025) ÷ FRED per capita personal income (Q4 2025).

Housing Market Overview

Median Home Value
$450,000
Median Gross Rent
$1,658/mo
Homeownership Rate
67%
Typical Monthly Housing Cost(owner-occupied w/ mortgage)
$1,691/mo
Median Annual Property Tax(ACS estimate)
$2,814
Vacancy Rate
Dashboard

Source: U.S. Census Bureau, ACS 2023. Monthly Housing Cost: ACS B25105. Property Tax: ACS B25103.

Home Price Index

Cobb County HPI

284.7

FRED Q4 2025

Since 2020

+61.0%

vs. 2020 baseline

Cobb County home values have appreciated 61.0% since 2020, trailing the Georgia statewide average of 68.4%.

Source: Federal Reserve Economic Data (FRED) — FHFA House Price Index. Updated Q4 2025.

Investment Analysis

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Market Tier

Bawa Score: 90 / 100

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Economic Indicators

Unemployment Rate
3.1%
Per Capita Personal Income
$79,583
Labor Force
411,879
GDP
$65B
Building Permits
1,604

▼ −35.7% since 2020

State Overview

State Tax Revenue (quarterly)millions USD, not seasonally adjusted
$8.7B
State Home Price Index
659.8
State GDP
$882B

Source: Federal Reserve Economic Data (FRED). Updated Q4 2025.

Nearby Markets

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